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4 SEO Writing Tips You Must Follow

Are you looking for tips to write content for a company? Before we get into the details, you must understand the importance of SEO based writing. Without the SEO services, no company can survive in the market. The importance of SEO can never be ignored. Several advantages are associated with it. However, you must know that there are several factors that combine with each other. One of the most important factors is the writing of the effective content. Without proper processes, there is no use of the all the content you have written. It may get lost between several sites of the search engine. What will be the point of putting in so much effort then?

There is a need to go through proper processing in order to make sure that the content is being effectively used for the SEO purposes. The content written in any form may play a major role in increasing your ranking as it is an effective way to transfer information to the customers. For getting maximum benefits from the content, you need to hire the best SEO Company. Only they will help you out in getting maximum benefits.

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Now that you know that a lot of attention must be paid to the content you are writing for your website, here are some tips that can be beneficial for you:

Focus on the audience: 
The first and the most important thing to do is to focus on the preferences of the audiences. They are the ones who will play a major role in increasing the rank of your website. All the content you are planning to write must be informative and effective for the concerned people. You need to make sure that they get answers to all their questions without even putting a lot of effort. You can also get the best SEO services in order to make sure that you are dealing with the right content. There are several top Digital Marketing Services provider, you need to select the one that best suits your requirements.

Use attractive headline: 
What is the point of writing a lot of content when no one will be willing to read it? There are tons of articles present on the search engines. No one will specifically search for your name and read the content. From all that crowd, you need to stand out. The only way to do that is to use the headlines that will get the attention of the people easily. If they find something unique, they will definitely come to explore it.

Effective keyword usage: 
Another important aspect that must be considered while writing the content for SEO purpose is to focus on the effective use of keywords. No matter how many keywords you are focusing on and what their nature is, you need to make sure that they are being used effectively. There is a need to include as many keywords as possible into the content so that the search engines focus on it.

Proper Organization: 
Informative content is the first requirement but the second one is to properly organize it. For best results, it is essential to organize all the content in a way that the reader finds it easy to get information from it. It is better to get the services if you hire an SEO content writer. With their expert guidance, it will be easier for you to achieve a proper organization of the content.
All these tips are essential to follow in order to make sure that the content is effective enough for SEO. Only the SEO content writer & services provider will help you in making the right decisions. There are several companies offering services to their customers but you need to go for the top digital marketing services provider.

Author Bio:

Grey Stone is a professional SEO writer, covered many topics now working with a digital marketing company named as Grey Media Group LLC specialized in providing best SEO services New York. In this write-up Grey Stone explain the importance of content writing for the success of any business

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Last Minute Holiday Survival Checklist for the Digital Marketer

The holidays are already here or at least they certainly are when it comes to your budget and campaign strategies. The time to plan for holiday season campaigns is giving way to the timeline for implementation and final optimization.

If you’re feeling behind, here’s a list to help with merriment across your marketing team this holiday season. Even if you’re not in the retail sector, it’s worth checking this list twice and heeding some advice from some experts Josh Thompson, Senior Social Media Strategist, and Max Trotter, PPC Strategist.

Refine, Clarify, and Tune Your Budgets

If you have extra budget, define now how much extra you’re willing to invest in campaigns that perform well. It’s also important to identify how much you want to risk on ad copy tests that might not pan out as planned. A few questions to ask:

Brand vs. Non-Brand Spending

  • Talk with your paid advertising specialist and ask: How much campaign spending should be dedicated to brand vs. competitive non-brand terms on key dates?

“If you’re going to spend on anything, it should be brand keywords. It’s more important than ever to protect your brand name during this season, when there are so many bottom-of-funnel purchases,” says Max Trotter. “If you can afford to bid on brand and non-brand, then do it. Right now, you’ll have the highest conversion rate and chance of engaging long-term customers.”

Budget Increases for High Performers

What percentage are you willing to increase your budget if the return on ad spend (ROAS) is performing well?

“Don’t leave money on the table. Most importantly, be ready to be flexible and be aware of your campaign performance,” says Max Trotter. “If daily spend was set at $2,000, ROI is positive, and the campaign is gaining traction with customers, why would you stop now? And if it’s not performing well, then don’t push it harder. Just because it’s the holidays doesn’t mean you have to spend more.”

Similarly, if you underspend, where do you want the additional budget to go? If you slightly overspend, where could that budget be pulled from?

General Rules for Holiday Budget Changes

Plan to increase your remarketing budget and engage past customers or users who have already have a touch point with your brand. Consider shifting your prospecting and remarketing breakdown from 80% prospecting and 20% remarketing to 65% prospecting and 35% remarketing.

Prioritize Home and Landing Page Changes for Holiday

Dead end homepage takeovers, isolated campaign landing pages, and microsites are about as helpful to your users as an ugly Christmas sweater. Sure, promote product specials, sales, discounts, and events, but make sure everyone has a pathway to get back to your primary content and products too. This is still a time to build brand affinity, and you don’t want to lose an opportunity by directing a user to a disconnected experience. Attract their attention, but tastefully and simply.

If you plan to make any last significant changes to your top landing pages this season, don’t forget to:

  • Test the promotional experience and watch colleagues test it.
  • “Watch for friction points,” says Josh Thompson. “Checkout using a promotion should be as seamless as possible. If you can, use links that apply discounts automatically at checkout to keep the user engaged.”
  • Ensure priority pages are being indexed by Google and Bing by submitting it to Search Console. If your user can’t get to a landing page again by searching for it, they’ll get frustrated.
  • Plan in time to test and troubleshoot any new functionality.
  • Closely coordinate campaign launch timing, so there isn’t a disconnect between ad copy or email content and what users find on different sections of your site.
  • “Use an optimized landing page linked from the homepage to promote a sale. And on products pages add links to specials page,” recommends Max Trotter. “Create a connected experience around the highest potential pages for conversion.”
  • Ensure your site and especially new pages are as optimized as possible – you have about 3 seconds to capture someone’s attention. Use this developer-facing checklist to triage your site.

Be bright and engaging for the season, but clear. Prioritize content for your site and your paid campaigns that will answer your user’s questions and keep them engaged while they are busy this holiday season.

Write and Evaluate Your Content Now

Bring some holiday cheer to your product messaging: Even if your business doesn’t have a big, competitive promotion, you can still garner attention with holiday-themed ad copy.

  • “If your generic ad is sandwiched between more relevant, seasonal ads, you might lose that potential customer,” warns Max Trotter.
  • Use Google Analytics to keep an eye on what content is engaging your users, then prioritize edits for those pages.
  • Make sure landing pages are optimized for topics, not only specific keywords. You’ll show up in the SERP when it matters most for brand visibility and conversions.
  • Update metadata to align with the new content, sending a signal to Google and searchers about what’s on your landing pages. A helpful, relevant meta description can attract a busy potential customer to your site over a competitor’s.
  • Employ a tool like Grammarly or Hemingway to avoid any embarrassing typos in your new content or changing ad copy
  • And Keep your paid campaign content simple and connected to your landing page content.

And on that last point: “Don’t include discount codes in your ad copy. Promote the offer and give customers the right link that applies a discount at checkout.” Josh Thompson reminds us. “You can’t copy and paste from a Facebook ad. Keep thinking about having the least amount of friction as possible in your user experience. People are going to make a purchase during this season. If they don’t have time for you, they will buy from someone else.”

Know What You Want for Christmas

Keep your Goals and KPIs top-of-mind when making decisions about campaign changes. It’s all too easy to get caught up in the holiday hustle and bustle and say “yes” to too many opportunities, campaigns or last minute changes.

  • Double check your progress and trends in Google Analytics, Google Ads, Bing Ads, and keyword tracking tools.
  • Watch for red flags but don’t get too distracted. Focused effort during this influx of traffic and final stretch toward year-end goals and influx of traffic can help you clearly identify new campaign, testing, and budget opportunities for the New Year.
  • Check in weekly to identify barriers to progress. Stay focused on your primary goals and the steps you and your team need to take to meet them.
  • “With paid social, it’s OK to push the budget threshold, but don’t make changes too frequently,” says Josh Thompson. “You need to give the Facebook algorithm time to optimize. Make a change once and a maximum of twice during a busy campaign day. Over-optimizing hurts way more than it helps.”
  • “For PPC, changing bids once a week is ideal, unless the campaign is spending insane amounts of money,” says Max Trotter. “You need to take time for more analysis and informed decisions before bid shifts.”
  • Celebrate successes along the way. Keeping teams and partners motivated during the holiday season can take extra effort. Over communication and recognition about the impact of their time and energy on progress toward goals is always worth the time.

Keep The Lights On

No matter how much you plan for every scenario, there’s always the potential for technology or human error that could have a dramatic effect on your site or campaign platform.

  • Find out who’s on call from your team, your agencies and your development and hosting partners? Make sure everyone on your team has the contact list and knows who’s responsible for each channel and solution. The last thing you want on a busy holiday is confusion about who’s in charge and who can make a final decision.
  • Create a backup plan for when the site or server goes down. This approach should be consistent across site sections and platforms so users don’t get confused by mixed messages or changing landing pages.
  • Build a checklist of campaigns to be paused if issues arise with site performance. There’s no need to burn budget or frustrate your audience by directing them to a page that’s not functioning properly. Save money and customer service inquiries by taking swift action and communicating clearly through these pauses.

You can survive the holiday season, learn about your customers, and achieve your goals. Clarity and over-communication with your teams about expectations will always make the difference when roadblocks and distractions arise. I hope this checklist is a good starting point for your marketing team and collaboration with an agency this holiday season.

The post Last Minute Holiday Survival Checklist for the Digital Marketer appeared first on Portent.

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Brand Update : Patanjali is making Colgate Confused !

Patanjali’s Dant Kanti has really made the market leader Colgate in a tight spot. The aggressive promotions and the positioning based on Ayurveda has slightly dented the market share of Colgate. More than the market share, the Ayurveda push may shift the parameters on which the consumers decide on the toothpaste purchase. 
During the initial phase, Colgate tried to counter the Dant Kanti’s challenge by strengthening the existing variant  Colgate Herbal and Colgate Salt. But that did not make an impact on the forward march of Dant Kanti. 
Colgate then used the flanker brand Cibaca to fight the challenger. Earlier, when the price warriors like Anchor and Babool challenged Colgate, the market leader used Cibaca to neutralize the threat effectively. This time, the same strategy was used by launching Cibaca Vedshakti which boasted of the natural content. The flanker brand was priced at almost 30% lower than Dant Kanti. 
The strategy seemed to have failed. Recently Colgate launched another variant Colgate Swarna Vedshakti in the Ayurveda space. This time the market leader is launching a direct attack on the competitor with the flagship brand. 
The variant is priced at a premium to the challenger brand. The new variant is positioned as a toothpaste that combines traditional with modern. 
The ads follow the testimonials from mothers to build authenticity to the brand. The current campaign is aimed at increasing the adoption of the brand. 
Now Colgate has two variants with the similar brand name ( or part)- Colgate Cibaca Vedshakti and Colgate Swarna Vedshakti with different prices. My hunch is that Colgate is migrating Vedshakti to the parent brand and may discontinue Cibaca Vedshakti in near future.
Colgate has realized that Dant Kanti is not about fighting on price. Patanjali is making the Ayurveda segment of the toothpaste market which was a niche in to a mainstream segment. If such a shift happens then Colgate’s leadership position will be under threat. Colgate probably had done the right thing by fighting Dant Kanti with its flagship brand. 

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