The Dungeons & Dragons Guide to Digital Marketing

I just gave this presentation at UtahDMC’s 2019 Digital Marketing Conference. It’s nerdy. It’s full of marketing stuff. It’s hard to explain. Have a look, and see the links further down this page:

The Dungeons & Dragons Guide to Marketing from Ian Lurie

Here are the links:

Me, Me, Me

How to find me:

• Twitter: @ianlurie
• LinkedIn: https://www.linkedin.com/in/ianlurie/
• Slideshare: https://www.slideshare.net/wrttnwrd

Cool Stuff

• How to create a 404 page using Google Custom Search explains how to create a “smart” 404 page
• Similarweb is my tool of choice for clickstream analysis. I love the competitive research opportunities.
• Butterick’s Typography is my go-to resource for great web typography.
• Also check out Better Web Typography For A Better Web. Forgot to mention this in my presentation, which was just dumb. This is a great book and a great course.
• wave.webaim.org gives you a good peek at site accessibility

Dungeons & Dragons Related

You know you want to learn more:

• The home of D&D. Be sure to look at “New to D&D.”
• Critical Role is a podcast where a bunch of nerdy-ass voice actors play D&D. I stole that description from their Dungeon Master Matt Mercer. Give this a listen, but note that you’ll get addicted. The stories are rich, the actors are hilarious one moment and deadly serious the next, and you’ll learn a lot. Oh, also: If you play video games, you’ll recognize the voices.
• https://en.wikipedia.org/wiki/Eric_and_the_Dread_Gazebo

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